Take time to analyze each event you attend and every networking group where you are a member. Calculate the cost of the event or membership. Calculate the amount of business you have gained through the group. If you have not gained more than you have spent in money and time, you should move on to another group. Group loyalty does not pay if you are not reaping any rewards. You have to be able to target more effectively or you are wasting your time. When you first encounter a new group, set a goal for the amount of business you wish to gain. Give yourself quarterly and annual goals. If your quarterly goal is met then keep further track to see where you stand at the end of a year. If the group is not "paying" in qualified leads, then you should move on.

Leads groups are for gaining more business, they are not a place to form social friends. Leads groups cost you money, therefore, you need to be very picky about the group you join. Be effective with your time and use it wisely. Here is a list of three things you can do to target the right group:

* Ask what kinds of businesses belong the group in question

* Survey some of the members to see what kind of leads the group has generated for them

* Attend one or two meetings to get a feel for the group

Not every group is ideal, and many give out leads that are worthless. By following the three steps above, you will have a better chance at targeting your efforts. The last step suggests you get a feel for the group, this is the chemistry.