The product value of a customer over time will increase with a good Back End sales strategy firmly in place. This is only simple logic. If you want your customers to buy more products from you, then you have to have more products to sell them.

The most important reason for a Back End Sales Strategy is Money. With a good Back End Sales Strategy your business will make More Money. Without it you are just leaving Money on the table.

The name of the game is in Internet Marketing is Customer Acquisition and Conversion, attracting the potential new Customer and Converting that Customer into Dollars.

The Sales Process goes like this, Customers In, Dollars Out.

Once you go to all the steps for to acquire a new customer, and make the sale, it is essential that you have a Back End Sales Strategy or Plan in place. While you cannot predict exactly what a customer will buy, when they will by, or how much they will by, there is a good chance that if they bought from you once, they will buy from you again. So when the customer is ready to buy, you had better have something to sell to them.

When is the best time to offer a Back End Sale? How about right after the make their first purchase. Why Not, they have their credit card in hand and they are in the buying mood. Offer an upgraded version of your product, or another complimentary product for a few dollars more. Not all of them will take it, but many will, and this means more Sales and more Dollars.

Now in the Life Cycle of a customer they will buy from you again if you have properly developed your relationship with them and built a trust factor. They know you, they like you, they trust you, they will buy from you again. So you need to have several Back End products or services in the pipeline available to them.