With so many great sounding products, courses, and services on the Internet, you end up asking yourself, “Is this a good deal? Will the product deliver what was promised in the sales letter, or will I get ripped off?”…

How do you filter through the sales letter hype and get the cold hard facts?

The simple answer is you need to talk to the people who have already bought and used the product. It can be difficult to find this type of information – to know the differences between a sales pitch and an honest, unbiased review - but if you use the right resources, you will feel at ease with the knowledge that you’re getting what you paid for and be less likely to get ripped off.

The first place you might want to look at is the testimonials on the sales page itself, but take what you read with a grain of salt. Sales letters, by nature, are not the most objective source of information – they’re trying to sell you something after all, that’s its purpose. You must also remember that the creator of the product will often give incentives to their customers for testimonials. And when all is said and done, the product creator has direct control over what testimonials get displayed on the sales page; you are not likely to find any negative information.

You run into the same type of glorified promotion when you try to find material about a product on third party websites. All too often the information you find about a product outside its sales letter is splashed with ads or littered with affiliate links. Most Internet marketers are concerned with making a sale or collecting ad revenue – they’re not so much concerned with helping you make informed decisions before you spend your hard earned cash.

Where are the best places to get unbiased information?

A forum related to the theme of the product you’re looking at is a good start. However, you must be careful because many people will post information solely to build back-links to a site they’re promoting in their signature. These types of posts are usually pretty easy to spot and there are still a lot of people that are willing to give helpful, impartial information about a product if they’ve used it before. If the forum doesn’t allow links in their signatures, the credibility of the posts increases.